Tigers' favorite lipstick? We are working on it ! ⁠Focus on International Tiger Day, dedicated to its protection every year on July 29.

It's International Tiger Day, and all those involved in its protection are echoing it: in a century, the number of tigers has decreased by 95%: half, barely 2000, are in India . As you know, since the creation of ALL TIGERS, we have donated 1% of all our sales to the preservation of our emblematic animal.

With 1% FOR THE PLANET, year after year, we work alongside the Poh Kao association and its local Krapavis relay to carry out actions to preserve the tiger and its ecosystem in India, more precisely in Rajasthan, in the region from Sariska. ⁠
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Planting trees, building water tanks: the subjects are very concrete. The region's wildlife has gotten into the habit of coming to quench its thirst in one of the water reservoirs built in the countryside by the association, in this region affected by terrible droughts, the consequences of climate change⁠

Our partner association is regularly rewarded for its conservation and information actions among local populations⁠.

The year 2024, between good news and worry: 3 births of tigers in Sariska, but also a period of terrible drought where even the reservoirs are dry... We are urgently releasing the budget at the start of the year to finalize the construction new tanks⁠