For the Black friday, this year, we have nothing planned.
We have yet spoiled for choice : proposing crazy promotions, making big statements to condemn this symbol of overconsumption, announcing that the symbol is being used to donate part of the sales to associations.
Special promotions? We already offer, in our Christmas offer and as part of the mascara pre-order, several kits at friendly prices. And certainly among our distribution partners, some will have their own animation mechanics during the period. The big declarations? If Black Friday is the time of all excess, it is also what allows those with more modest means to access what they cannot enjoy all year round, we do not feel not in a position to lecture anyone. Donations ? For us, it's all year round, with the 1% FOR THE PLANET and our support for the preservation of the tiger in India.
Faced with all these contradictory injunctions, we prefer to take a break and stay the course.
By the way, Tuesday is Giving Tuesday, a world day intended to celebrate and encourage generosity, commitment and solidarity, through donations to associations.