Same tube and applicator as a lip-gloss...and yet, it's a lipstick, a real one. Why does it change everything?

# 1 - Liquid Lipstick is Classy.

For the last few years, it has become the trendy makeup product. Rihanna, Kylie, Huda, and all their beauty addict girlfriends have become crazy over it. So this is the problem of fashion: whether we like it or not, even if we have our own little habits, getting an ordinary stick of lipstick out on the bus looks totally old-fashioned now. Take the tube out, unscrew the top, show off the brush: in 3 simple gestures, you've just acquired an emblem of modernity. Tigers, you're way trendy.

# 2 - Liquid Lipstick is Something the Pros Use (But it's Easy).

It's always like in "behind the scene" videos on Youtube: the makeup artist takes the product from the tube with a brush before applying it the model's lips...

Liquid lipstick allows you to reenact this pro action, but in an ultra-easy version. The easiest way to do it is by first applying product to the bottom lip, then to the center of the upper lip. Then press your lips together, repeat if necessary, and voila. You're got a clean shape, rich color, and great cover; this gesture is acclaimed for its precision and softness.

"So Jamy, how does it work, a liquid lipstick?" Admit it, you expected us to say "It's not rocket science." No? Well, then, let's get to the technical aspect of things. First, there's the combo of a great formula and a good applicator. And then there's another secret, hidden in the neck of the tube. When you unscrew the top and remove the applicator, it goes through a narrow shaft that perfectly adjusts the amount of material on the tip.

At ALL TIGERS, we did things well. Our applicator and foam tip (very soft, nicely shaped) was submitted to our Instagram community, then evaluated and approved by makeup pros. And unlike industrial liquid lipsticks, based on crude oil, the texture rich in vegetable oil does not dry too quickly: you can take your time to draw a perfect mouth, small retouches are not seen. There you are, tigers, you have a pro mouth.

# 3 - Liquid Lipstick: Natural, Vegan, and Cruelty-Free.

Before, liquid lipstick was stylish. With ALL TIGERS, it's just perfect. It's got great intense colors, a long-wear, fantastic matte finish...but also, it's green. 

To be respected as a brand's customer means we impose these new requirements, to show that we pay attention to what we put on our lips. We can not say it enough, a woman ingests up to 2 kg of lipstick during her life! You told us on Insta: a purely chemical formula—it's pushing it a bit to mock women's health, don't you think? So, a safe and natural composition: it seems all the more to be a good idea.

"By releasing lips from chemicals and dubious practices, we'd like to go beyond health and symbolically release women's voices."

This respect is expressed in our lipsticks' formula: ALL TIGERS lipstick formulas contain between 82% and 100% of natural ingredients (including at least 30% of ingredients from organic farming), they are also vegan (we do not use animal-based ingredients) and cruelty-free (we are opposed to animal testing, all over the world).

By releasing lips from chemicals and dubious practices, we'd like to go beyond health and symbolically release women's voices. With a strong commitment to product quality, we are also invested in the freedom for women to express themselves, to choose, to be informed. Tigers, make yourself heard!

Whether you're #TeamPro or #TeamClass, the queen of the jungle is YOU. You want to take the reins of ALL TIGERS? There’s one thing you can do: follow us on Instagram and let your voice be heard.  We consult our community every step of the way. Ready to roar? ROAARRR!