Harmful ingredients in tampons and pads, the risk of toxic shock syndrome: feminine hygiene products are like lipstick. If big brands were really respectful of women, they would have come up with healthier products a long time ago.

Women have a lot of reasons to worry when it comes to dealing with their periods. While major established brands remain stuck in their habits, start-ups offer incredible alternative solutions. 

At ALL TIGERS, we had the chance to meet these business leaders who want to change women's hygienic products. Whether they focus on the cup, menstrual panties, organic tampons, for health or environmental issues or both, these are tigers who are determined to shake things up!

FAVA, the box for customizable intimate protection

Evelyn and Jeanne, the founders of the Fava brand, wanted a complete and customizable solution: a box of feminine hygiene products that every woman can personalize according to her cycle and her preferences, including tampons, pads, panty liners or even a cup, all 100% organic and eco-friendly. They've also partnered up with an organization to help homeless women by distributing female hygiene kits. They are launching now: don't miss the pre-order campaign for Fava, the box of customizable feminine hygiene!

SMOON, the intelligent menstrual panties 

Mathilde, the founder of Smoon, has tackled another subject: menstrual panties. This period-proof underwear combines performance and comfort, allowing women to be free with their movements and feel confident, even during their periods. These panties are designed to absorb the equivalent of 3 tampons while being as comfortable as classic panties. It can be used throughout the day or night, instead of or in addition to other hygienic products. Practical, pretty, well thought out... you can order your Smoon today, they're killing it!

MY HOLY, the crazy tampon

"PERIODS ARE NOT COOL BUT MY HOLY IS." At My Holy, language is sometimes raw, because "these bloody periods" deserve to be talked about without taboo! Fiona and her partner Gabriel have embarked on an applicator-free tampon that's 100% organic cotton, subscription available for €5 per month. No wonder their crazy Instagram attracts a crowd of unconditional fans.

LUNEALE TEOLAB, committed to the cup

For Léocadie and her partner Thomas, the menstrual cup is a constant commitment. With the help of midwives and an ergonomist, they launched Lunéale, the first stemless ergonomic menstrual cup, to make its use even more enjoyable. Beyond the product, they gave themselves the mission of educating women on the economical, sustainable, safe, and practical benefits of the cup.  And right now, they're launching on Gofundme a campaign to support a student promoting the use of safe and sustainable menstrual protection in Senegal. We told you they were committed!