Sources, which is the first boutique dedicated to honest beauty, opened its doors in the heart of Paris, on rue Saint-Croix-de-la-Bretonnerie... And, of course, this is where you can find natural and vegan ALL TIGERS makeup!

Is it too little too late for green cosmetics to be adopted by department stores, cosmetics shops, and pharmacies? Well, it at least leaves room for other alternatives that are dedicated to new beauty trends! The inauguration of Sources is going to make a lasting impression! With its prestigious location, incredible selection, and gorgeous shop, this boutique is going to give tourists and Parisians alike the want to try clean beauty.

According to Sources, honest beauty is simply about prioritizing cosmetic products that are free from controversial ingredients in an effort to go back to basics. The Sources team has decided to ban 75 different ingredients nevertheless authorized by law though controversial, for a smart selection of brands that encompass every kind of beauty product (makeup, skin, hair, hygiene) at every kind of price. Our friends Belle Radiance, Oolution, Ho Haran, and Monsieur Barbier are just some of the many amazing brands that have also taken part in this wonderful pure beauty adventure! A barbershop and beauty salon finish off this honest beauty boutique to give the entire thing a very concept store feel. Backed by French retail giant Carrefour, this gamble on green and clean remains a rare jewel—but at least it's going in the right direction!

Seeing such big names in this kind of environment could be surprising to some. People might ask whether they really fit in with the logic of the boutique. But for us, it’s the chance for these brands to finally come together. Customers rarely find emerging green brands featured and displayed next to already-established names, since they are unfortunately still often kept at a distance from the major temples of distribution. It’s therefore important to embrace this integration because in the end, green will come out even stronger!

If you’re in Paris, come test the ALL TIGERS range at Sources. You can’t miss us; we’re found right when you walk in. ;-)

Sources, 38 rue Sainte-Croix-de-la-Bretonnerie, 75003 Paris