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A new chapter for ALL TIGERS! You asked us for the mascara, you followed each step of its creation, via our questionnaire or on Insta, you contributed to build our offer. 

It's here, FINALLY! And of course, still true to the ALL TIGERS signature: natural, vegan, concentrated in organic ingredients, super performing and fiercely stylish, just like you dreamed!

Preorder is open until December 2, for delivery in the following days. Preorder the mascaras now, at a preferential price, to allow ALL TIGERS to continue to develop independently, without compromising our commitment to makeup that is more respectful of the desires and convictions of users. 

A new look

'Set your gaze, impose your vision': this is the message with which we launch our first mascaras!

In opposition to the cosmetics industry which still too often overplays the theme of seduction with mascaras with disconcerting names ("Perversion", "Yeux de biche", "Baby doll"...) or which overpromises incredible effects with "a billion extra lashes"...

Our message is a tribute to political activists or artists involved. By sharing their new look on the realities of the world, on the injustices they witness, and sometimes victims... they allow us to see the world from a new angle, making their look a weapon of liberation.

It is also, for us, a message of respect for the users: our vision is to change the patterns. This also applies to the ingredients: who still wants to put on their eyelids, on their lashes, formulations that make no sense? Micro-plastics, heavy metals, dubious preservatives, petrochemical derivatives...STOOOOP! 

ALL TIGERS mascaras are elaborated according to the principles of natural and vegan formulation, and this seems fundamental to us!

The ALL TIGERS mascara, creates with you

As we know, the mascara was a very strong demand since the launch of ALL TIGERS, expressed in all the exchanges with our community. When we launched a more detailed questionnaire on your expectations in the spring, we received 700 responses in the very first days! Again, a huge THANK YOU for your support, and your enthusiasm.

Our community is so central! Of course, we also surround ourselves with makeup veterans, who know this product well and know, for example, how to create this famous formula-brush association that makes the quality of a mascara... But as we always tell them, we have access to the best experts: YOU! You use ALL TIGERS, you know your needs better than anyone. Each creation is imagined with you, and it is you who, via social networks, via questionnaires, participate in its development. The ambition is simple: to imagine the best mascaras, taking into account your desires for performance, natural, organic, vegan.

This is how we were able to refine your expectations, and reorient the project, with for example not one but two mascaras from the launch, to cover all the needs, and a black eyeliner in addition. Performance is clearly the major issue, along with ease of application, hold... Finally, we could also measure the importance of clear commitments: natural and vegan formula, high concentration of organic ingredients, formula adapted to sensitive eyes... All these topics appear essential for the community.

Why will you love ALL TIGERS mascaras?

Because you have often been disappointed by natural mascaras, we wanted to check all the boxes! Here is THE perfect mascara in a few key points: 

• 2 mascaras, one volume, the other definition-length, to meet the 2 major expectations expressed by users
• Green composition: 100% vegan, 98% natural, 31% organic ingredients
• Fixing botanical waxes (carnauba and olive) for a perfect hold, while allowing easy make-up removal 
• Lash-care serum, inspired by natural hair care products, with castor oil, jojoba, centella asiatica and rose water, to strengthen and protect lashes throughout their growth
• 2 expert brushes, ideal for separating, coating and sheathing lashes
• Eco-designed packaging: recyclable plastic bottle, certified cardboard case from sustainably managed forests...
• 1% of our sales always donated to the protection of tigers

Volume effect or definition & length effect, the choice is yours! 

The black eyeliner, the ideal mascara's buddy

Revealed by our questionnaires as an essential expectation in addition to mascaras, the eyeliner pencil is also based on our natural formulation approach:

• Ultra-practical pencil format, thinner than our eyeshadow pencils to facilitate the use of eyeliner or kohl
• Natural composition: 100% vegan formula, 100% natural, 22% organic ingredients
• Eco-designed packaging: pencil made of certified wood from sustainably managed forests, bio-plastic cap...
• Care formula: nourishing organic coconut oil, anti-oxidant vitamin E, to take care of the fragile eyelid area

With these new products, ALL TIGERS now has a complete offer for eye enhancement, from mascara to eye shadow.

Why do we propose a preorder campaign?

Each ALL TIGERS launch is preceded by a pre-order phase for the community, with a special price. It's a principle, an approach that we continue, launch after launch. These pre-orders are essential for three reasons:

• To express our gratitude to those who participated in the creation of the new products, by allowing them to wear our colors, before anyone else, and at a special price! You are our inspiration, our raison d'être, and each pre-order is a testimony to the special relationship we have with you.
• To finance part of the investment, heavy for a young structure, necessary to launch a new range. 
• To produce as accurately as possible and avoid any waste, by adapting the volumes to be manufactured for each reference according to the pre-ordered quantities.

You want to take the power on ALL TIGERS? One solution: subscribe now to our Instagram page and make your voice heard. There are many more projects to come! We consult with our community at every key stage of the brand. Ready to roar? ROAAARRRR!