Since the creation of ALL TIGERS, we have been a proud member of the collective 1% FOR THE PLANET, and in this context, we donate 1% of total sales to the Poh Kao association which acts for the preservation of the wild tiger in India.
But what's the 1% FOR THE PLANET? This international network brings together companies that have made a commitment to donate 1% of their turnover to associations for the preservation of the environment. A very simple promise, but a strong commitment : we are not talking about 1% of profits, but about turnover, the company is therefore committed even if it does not earn any (or little) money.
Alexis, founder of ALL TIGERS, in the 1% FOR THE PLANET campaign
But why be part of such a movement?
It is a guarantee of seriousness : the 1% FOR THE PLANET network validates the beneficiary associations, and relies on Ecocert to verify that the donation has been paid, and corresponds to 1% of last year's turnover of the member companies.
It is a source of inspiration : member companies meet regularly to discuss and progress in their practices and commitments.
But beyond that, it's a way to broaden the impact. With ALL TIGERS, we are aware that a young structure like ours still has a limited size, and the impact of our donation is necessarily modest. However, even at this scale, we can help change mentalities and entrepreneurial practices. We believe in the strength of a collective to grow corporate philanthropy for environmental causes.
Thus, with other members, Alexis, founder of ALL TIGERS, participated this month in the communication campaign of 1% FOR THE PLANET to encourage other companies of all sizes, already established or newly created, to join the movement.