In the lunar calendar, major in many Asian countries, February 2022 opens the Year of the Tiger, symbol of audacity, courage and ambition, like a call to adventure.
LE BEST OF THE ALL TIGERS
To celebrate this occasion - which only happens every 12 years - ALL TIGERS unveils a exceptional limited edition : the Year of the TIGER BOX.
Using the principle of a beauty box, the TIGER BOX brings together all ALL TIGERS bestsellers to place the year under the sign of the power of the Tiger.
Tigers weapons for 2022:
- Gloss Red 818 BUILD YOUR EMPIRE
- Mascara Extra-Volume Noir 918 IMPOSE YOUR VISION
- Pencil eyeliner Intense black 318 MAKE YOUR POINT
- Eyeshadow Golden 311 W.ATCH ME REIGN
- nail polish Red 298 HIT ME BIG in travel size
- L'Fortifying infusion COUP DE GRIFFE
Intense and long-lasting colors, natural and vegan formulas, it's the ideal gift to offer or to offer for a Year 2022 full of positive energy.
PROTECT YOU TIGER
In the coming weeks, brands will make a lot of use of the image of the tiger... But how many will make a concrete commitment to the preservation of the animal?
This is also what we intend the box to do: to make cosmetics players aware of their responsibility in the face of the environmental emergency. We are choosing to increase our annual support by donating 5% of box sales (against 1% throughout the year) to our partner association Poh Kao, to continue the effort to preserve the wild tiger in Asia.