This is a concept store that is not on every street corner. And for good reason. A pilot project nestled in the heart of Paris' trendy Marais district, 38 clean beauty brands have come together to bring La French Beauty to life. A friendly, joyful and committed roommate. Proof that France remains a leader in terms of know-how, creation, but also innovation, in the field of beauty and well-being.

Notice to beauty enthusiasts! The boutique of the Huygens brand, established for ten years at 24 rue du Temple in Paris, transforms to unite 38 French brands - face, body and hair care, perfume, make-up and food supplements - sharing the same values, especially around responsible formulations, respectful of the skin as much as the environment.

"We were already in solidarity, entrepreneurs gathered in an informal collective, facing similar issues, participating in trade fairs together. Bringing us together in a common point of sale was a logical continuation and we were itching”, explains Sébastien Guerra, co-founder of Huygens, at the initiative of the project.

La French Beauty, a committed beauty roommate 

In total, there are therefore 38 young committed brands - independent, green, made in France - fine flower of French cosmetics and well-being who invest this setting as chic as it is unique, managed "roommate style" with the personal involvement of all brand founders.

Their ambition? A new kind of store concept, designed as a real meeting place between customers and independent brands that are moving the lines. La French Beauty will vibrate every week to the rhythm
animations and events that follow one another without looking alike: treatments,
tastings, meetings with the founders...

Come and see us at the roommate! 

The 38 pioneering brands of French Beauty

1919 BAINS DE MER - Natural and organic marine cosmetics for all skin types
ABSOLUTION - Botany, Science and Consciousness
ALGOLOGIE - Natural marine cosmetics for everyone
ALL TIGERS - Fiercely gRRReen makeup imagined by a dad for his daughter
BIG MOUSTACHE - Professional beard care for men of all hair types
BLANCRÈME - Beauty brand committed to cultivating pleasure
BOTAK - First care brand for shaved heads
CHARLOTTE BIO - Pretty make-up certified ORGANIC, vegan, 100% natural
CULTIV - Agricultural cosmetics
DEMAIN - Organic In&Out treatments, respectful of the microbiome and the planet
DERMOIONIQ - In&Out care based on a unique ingredient in the world, HN7CTM
ESSENTIAL PARFUMS - Haute Parfumerie, affordable and responsible
FRED MECENE - First ORGANIC, vegan makeup, created by a French makeup artist and her daughter
HUAGES - Premium CBD Benchmark
HUYGENS - High-end face care, certified organic
JUSTE.PARIS - Natural and effective hair care
KADALYS - Expert in banana science
KERZON - Natural and fragrant care, for home, laundry and body
LA CANOPÉE - 100% natural origin, highly dosed and effective treatments, good for you
like the planet
LA CRÈME LIBRE - Cosmetic freed from its packaging and unnecessary ingredients
LES COSMETIQUES FRAIS - Cosmetics of fresh fruit and vegetable juices
LES HUILETTES - The power of beauty oils
LES PETITS PRÖDIGES - Bathroom essentials that are good for us
LES POULETTES PARIS - Playful and chic French brand of certified organic face care
MADAME LA PRESIDENTE - Natural In&Out range for hair
MINIMALISTE - Minimum ingredients, maximum efficiency
MI-RÊ COSMETICS - First pro-ageing make-up and skincare brand, combining high standards of French luxury
and Korean advanced technology
MIYÉ - New ecology of the female body
MONSIEUR BARBIER - A taste for perfect shaving and grooming, thanks to the combination of
barber tradition and French cosmetic genius
OMUM - Expert in maternity and feminine rhythms
OOLUTION - Super-feed your skin
OUATE - Caring for children's skin is essential
PACHAMAMAÏ - Cosmetics of beautiful plants
PH FRAGRANCES - Engaged niche perfumed products
POUPON PARIS - Natural care for babies and children
PURALLY - Scientific, natural and sensory care
SHAERI - Hair care enriched with prickly pear oil, for dry and frizzy hair
Z&MA - Organic labeled beauty essentials